Tools like advanced analytics, conversational AI, and AI-powered agent-assist solutions help agents better understand customer sentiment, deliver personalized interactions, and make recommendations best suited to each customer. Similarly, using virtual assistants, businesses can offer 24/7 customer support and guide customers through account inquiries, troubleshooting processes, and so on. All of this frees up human agents to dedicate their time to handling more complex interactions that demand critical thinking and empathy.